Founder's Journey, Weekday Video Updates
Day 6 - Embrace your constraints
You can't afford to go out there, and create and validate a new market. Instead, as a strategy, pick an area that's big enough, where there are competitors, and big ones. They've done the market validation for you. All you need to do is carve a small percentage from them.
06 October 2025 — Dave Cheong
Hey there! It’s Day 6 of my startup journey!
As a new startup, it can be really distracting to talk to too many people. People will tell your idea’s not innovative enough, it’s been done before, or there are tons of competitors already.
They’ll tell you that you literally don’t stand a chance!
As an indie hacker, I think it’s important to embrace your constraints.
You have limited funds and time.
You can't afford to go out there, and create and validate a new market. Instead, as a strategy, pick an area that's big enough, where there are competitors, and big ones. They've done the market validation for you. All you need to do is carve a small percentage from them.
So, find a niche. Showing your target market why your solution is better, or simpler or cheaper. Your small size is an advantage. Just because something’s been done before, doesn’t mean you can’t do it.
I’m posting every weekday. See you tomorrow.

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