Founder's Journey, Weekday Video Updates
Day 3 - Finding the right problem to solve
As a software developer, I'm naturally drawn to building solutions. Over the years, I've realised something important: Finding the RIGHT problem to solve is actually more important than having the PERFECT solution.
03 October 2025 — Dave Cheong
Hey there! Day 3 of my startup journey!
Just got back from the gym and excited for another day. Today, I want to touch on something I’ve been thinking about a lot lately. And, that is:
Choosing the right problem to solve.
As a software developer, I'm naturally drawn to building solutions. Over the years, I've realised something important: Finding the RIGHT problem to solve is actually more important than having the PERFECT solution.
The challenge really is:
  1. Is this a problem that is genuinely painful
  2. Is this a problem something I'm uniquely positioned to solve
  3. Is this a problem people value enough that they’d pay for a solution
In my line of work, running a software development agency, I see this all the time. This applies to pretty much every type of work, not just startups.
Take a moment to reflect on this.
Today’s Friday. I’m posting every weekday. I’ll see you in a few days!

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