Hey there!

Day 2 of my solo founder journey, and I'm diving deeper into what I want my business to truly represent.

I think it’s important before I start, I need to have a clear understanding of the “what” as well as the “why”. For me, this journey isn't solely about making money.

For me, I deeply believe a business can be both purposeful AND profitable. My intention is to focus on creating something purposeful, something intentional, something reflects my values, something that puts people first, something that adds genuine value that I can be proud of.

And, and I want to do it in a way that allows me to remain independent. So, no venture capital, no vanity metrics, no pressure to scale at all costs. Take my time and get it right.

Is this approach naive in today's business climate? Maybe. Or is it exactly what we need more of? Drop your thoughts below, and let's keep this conversation going!

I’m posting every weekday. See you tomorrow for Day 3!