Hi, I’m Dave!
I'm a dad of two and I run a bespoke software development company here in Sydney, Australia. Over the years, I've worked with many clients, from small startups to big enterprises and government agencies. I've noticed all product teams share the same challenges:
Communicating effectively with their users.
After years of watching teams cobble together clunky solutions from multiple tools, I've wondered if there is a better way. It turns out, not really.
That's why I'm building the better way!
User Mastery — the unified platform for product teams to announce updates, maintain a changelog, share roadmaps, provide help documentation and collect feedback.
What is User Mastery?
In simple terms, User Mastery is a platform designed to help product teams manage their relationship with users. I'm building tools that make it easier to create beautiful changelogs, announce updates, gather feedback, manage roadmaps, maintain helpful documentation and collect testimonials—all in one place.
Think of it as your command centre for user engagement. If you're a solo founder, a small startup, or a growing product team, then User Mastery is for you. It’ll give you the tools you need to keep your users informed, engaged, and excited about what you're building.
My goal is to help product teams tell users about new features (so they actually use them), gather meaningful feedback (so they build the right things), share plans (so users know what's coming), and provide help (so users don't get stuck).
My Build in Public Manifesto
Here's the thing: I believe in radical transparency. That's why I'm committed to building User Mastery in public.
What does that mean? It means you'll see everything—the wins, the struggles, the pivots, and the lessons learned along the way. I'll be sharing:
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Our product roadmap and what features we're prioritising (and why)
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Real metrics—user numbers, revenue, challenges we're facing
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Behind-the-scenes decisions about positioning, pricing, and product direction
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Honest reflections on what's working and what's not
Why build in public? Because I think the best products are built with their communities, not just for them. By sharing our journey openly, I hope to:
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Get valuable feedback from people who actually care
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Build trust through transparency
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Inspire other founders and makers who are on similar journeys
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Create a community of people who are invested in our success
How This Will Help Product Teams
If you're building a product, you know the struggle:
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You ship a new feature but half your users don't even know about it
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Users ask "what's coming next?" and you're scrambling to update a Google Doc
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Your help docs are scattered across multiple platforms
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Collecting and organising user feedback feels like herding cats
Join Me on This Journey
This is just the beginning. Over the coming weeks and months, I'll be sharing updates, lessons learned, and milestones as we build User Mastery together.
If you're a product person, a founder, or just someone who cares about building better products, I'd love for you to follow along. Your feedback, questions, and ideas will help shape what User Mastery becomes. This blog is built using User Mastery, so let me know if you see any problems!
Communicate product updates & roadmaps, write awesome help documentation, collect feature requests and user testimonials— zero fuss.
Sign up for free today and receive priority access to new features, exclusive lifetime pricing when we launch, better limits on all plans and have your say in how we develop User Mastery.
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