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Day 7 - Why build in public?
07 October 2025 — Dave Cheong — Founder's Journey, Weekday Video Updates
It's a way to be accountable. It's a marketing strategy. It's a way to build community.
Hey there! Day 7 of my startup journey!
I’m building in public, but why build in public you may ask?
I think there are really three reasons.
  1. It’s a way for me to be accountable. I’m compelled to work on my startup and chip away at it daily, because I need to have something to report, and hopefully there’ll be people that will keep me honest.
  2. Number 2 - It's a marketing strategy. It establishes credibility. In time, it’ll showcase my thought process and expertise, and that can be invaluable when I’m ready to launch.
  3. Number 3 - It's a way to build community. By being transparent, I can connect with potential customers or collaborators, and get feedback and support.
Is there more to it than just 1 minute videos? Oh Yes! Absolutely Yes!
I’m posting every weekday. Stay tuned because I’m going to take this to the next level in the coming days.
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Day 6 - Embrace your constraints
06 October 2025 — Dave Cheong — Founder's Journey, Weekday Video Updates
You can't afford to go out there, and create and validate a new market. Instead, as a strategy, pick an area that's big enough, where there are competitors, and big ones. They've done the market validation for you. All you need to do is carve a small percentage from them.
Hey there! It’s Day 6 of my startup journey!
As a new startup, it can be really distracting to talk to too many people. People will tell your idea’s not innovative enough, it’s been done before, or there are tons of competitors already.
They’ll tell you that you literally don’t stand a chance!
As an indie hacker, I think it’s important to embrace your constraints.
You have limited funds and time.
You can't afford to go out there, and create and validate a new market. Instead, as a strategy, pick an area that's big enough, where there are competitors, and big ones. They've done the market validation for you. All you need to do is carve a small percentage from them.
So, find a niche. Showing your target market why your solution is better, or simpler or cheaper. Your small size is an advantage. Just because something’s been done before, doesn’t mean you can’t do it.
I’m posting every weekday. See you tomorrow.
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Day 3 - Finding the right problem to solve
03 October 2025 — Dave Cheong — Founder's Journey, Weekday Video Updates
As a software developer, I'm naturally drawn to building solutions. Over the years, I've realised something important: Finding the RIGHT problem to solve is actually more important than having the PERFECT solution.
Hey there! Day 3 of my startup journey!
Just got back from the gym and excited for another day. Today, I want to touch on something I’ve been thinking about a lot lately. And, that is:
Choosing the right problem to solve.
As a software developer, I'm naturally drawn to building solutions. Over the years, I've realised something important: Finding the RIGHT problem to solve is actually more important than having the PERFECT solution.
The challenge really is:
  1. Is this a problem that is genuinely painful
  2. Is this a problem something I'm uniquely positioned to solve
  3. Is this a problem people value enough that they’d pay for a solution
In my line of work, running a software development agency, I see this all the time. This applies to pretty much every type of work, not just startups.
Take a moment to reflect on this.
Today’s Friday. I’m posting every weekday. I’ll see you in a few days!
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Day 2 - What do I want my business to represent?
02 October 2025 — Dave Cheong — Founder's Journey, Weekday Video Updates
I think it’s important before start a new business, it's important to have a clear understanding of the “what” as well as the “why”. For me, this journey isn't solely about making money.
Hey there!
Day 2 of my solo founder journey, and I'm diving deeper into what I want my business to truly represent.
I think it’s important before I start, I need to have a clear understanding of the “what” as well as the “why”. For me, this journey isn't solely about making money.
For me, I deeply believe a business can be both purposeful AND profitable. My intention is to focus on creating something purposeful, something intentional, something reflects my values, something that puts people first, something that adds genuine value that I can be proud of.
And, and I want to do it in a way that allows me to remain independent. So, no venture capital, no vanity metrics, no pressure to scale at all costs. Take my time and get it right.
Is this approach naive in today's business climate? Maybe. Or is it exactly what we need more of? Drop your thoughts below, and let's keep this conversation going!
I’m posting every weekday. See you tomorrow for Day 3!
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Day 1 - Starting my SaaS Journey
01 October 2025 — Dave Cheong — Founder's Journey, Weekday Video Updates
I have some startup ideas, but I don’t quite know what I’ll turn my attention to just yet. What I do know is I want to embrace building in public. That means, I’ll document my entire journey and process, I’ll share what I’m thinking and working on, what I’m trying.
Hi guys!
Today is the 1st of October 2025. It is actually Day 1 for me as a solo entrepreneur and indie hacker. After years of talking about it, I’ve decided to start my own SaaS journey. It just feels like the right time—in the past, I’m always too busy, or the money running a software development agency’s just too good, but an opportunity has presented itself and I’ve decided to take the plunge.
This video is a quick “Hello World”.
I’m excited about what’s next. I have some startup ideas, but I don’t quite know what I’ll turn my attention to just yet. What I do know is I want to embrace building in public. That means, I’ll document my entire journey and process, I’ll share what I’m thinking and working on, what I’m trying. I show you my numbers, and you’ll be able to see all my flaws and failures. It’s all super scary of course, but if nothing else, it’ll serve as a cautionary tale of what not to do.
Drop me a comment. Wish me luck. I’ll be posting every weekday. Follow me. I’ll see you in the next one!
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